“Customers are the most critical asset”, says Anthony Lye
Posted on May 1, 2008 in Business and Finance by Shewli
In an interview with NDTV Oracle’s senior VP says, “customers are the most critical asset that anyone can have”. Telecommunications is a booming sector in India and after acquiring Siebel’s CRM solution Oracle is at the top. It has a wide customer base.
Oracle believes that if a solution is more customer-centric than product centric that product has more takers. Realizing the potential market around ERP, Oracle acquired the world’s top Customer Relationship Management solution provider, Siebel, but Seibel had a limited market. After acquisition Siebel’s solution has reached the global market.
Oracle management realized the business opportunities in Brazil, Russia, India, China and South Korea; and has considerably invested in the Seibel product and found acceptance with many top-notch companies.
Oracle’s clients are Vodafone, Airtel, Tata Motors, Tata sky, Blackberry, Apple iPhone etc. Apart from such big clients Oracle also caters to small and mid-sized companies. Oracle sees growth opportunities in retail banking, government-citizen interface and automotive sectors also.
Customer Relationship Management enables a company to interact with its customers across various channels. This is a complex process and cannot be handled by one company solely and Oracle Corporation partners with other companies in expanding its value proposition.
Oracle’s product caters to various levels in an enterprise, for example, there are certain routine tasks, which need to be done by sales executives and their efficiency is enhanced by a product called Mobile Sales Assistant user interface.
Inspite of many competitors Oracle has been able to remain ahead of its competitors because of the quality of its products which is the best and caters to customers need exclusively. The shift from product centricity to customer centricity made Siebel acceptable to Oracle Corporation because the functionality that addresses customer needs can only be applicable in business need in terms of retaining the existing customers and increasing the number of customers.
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