Orthopaedic Care is a Growing Market in India
Posted on April 30, 2008 in Business and Finance by Shewli
Back pain is common among people all over the world and usually experienced by the senior citizens. But these days, heavy school bags from early childhood and long working hours have led to the young suffering from backache.
Orthpaedic problems increase with age and with life expectancy increasing orthopaedics has emerged as a lucrative area for the MNCs. The research in Orthopaedics does not get the attention that other diseases get yet it is an area, which affects the quality of life of the aged and for the young to re-enter the workforce.
Backache is caused by wrong posture and with proper diet and education about right posture, proper lifting techniques back ache can be under control. A lot of advancement has happened in orthopaedics in US and Europe. There the problem in backache is obesity.
The funding in orthopaedics is less, compared to other diseases, so lack of funds is a major impediment towards making improved treatment available as R&D requires lot of funding. Most of the equipment and medicines are imported and the duty imposed on such imports is high. Therefore, it is quite costly for the people to avail such treatments. Still efforts are being made by German companies to set up companies or to take over promising companies and seek ISO certification to make quality treatment available in India.
The spinal and hip problems are mostly found in US and the market is good there because the health expenditure is high. In India the young are going for elective surgery in disc implant on the spine because the benefits are long term and recovery is quicker. Pharma companies have an eye on India and China because of its massive population and increasing life expectancy.
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